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Monopoly Go Ads Friendship Pays Celebrates Friendships Among Players By Featuring Hollywood Stars Monopoly Go Ads Friendship Pays Celebrates Friendships Among Players By Featuring Hollywood Stars
Other Games Nov 23, 2024

Monopoly Go Ads Friendship Pays Celebrates Friendships Among Players By Featuring Hollywood Stars

Monopoly Go’s latest campaign features a number of famous actors, engaging players through a story set in “GOville”. In addition, the cross-platform campaign includes more than 20 original videos, which were created by Scopely in collaboration with the well-known advertising agency Omelet and with the professional guidance of director Henry Scholfield.

In the campaign launched by Scopely, called “Friendship Pays”, Jason Momoa, Keke Palmer and Chris Pratt play characters in the game, and they perform a series of creative pranks based on the rules of Monopoly Go. Will Ferrell provided voice performance for the classic character Mr. Monopoly for the first time, and Scopely has confirmed that he will continue to be the voice spokesperson for this character in future related activities.

In fact, many actors have expressed their great enthusiasm for Monopoly Go and the latest campaign. Among them, Keke Palmer once mentioned in a statement that he always enjoys playing games with friends or family, especially games like Monopoly Go that can inspire competition and have fun. He also expressed his honor to cooperate with Monopoly Go.

Jason Momoa also shared his feelings, saying: Playing Monopoly Go is like playing bass. It’s all about creating harmony and getting everyone together to have a good time. He also said that he thinks there is no one better to be a partner than Keke, Chris and Mr. Monopoly.

Monopoly Go Ads Friendship Pays Celebrates Friendships Among Players By Featuring Hollywood Stars

How Did “Friendship Pays” Come About?

Monopoly Go’s senior vice president of marketing once revealed the origin of the advertising campaign to the media. According to Berger, the entire project took a year to prepare. As Monopoly Go quickly achieved success around the world and accumulated numerous loyal players, Scopely decided to start attracting more potential users through TV commercials.

Berger emphasized that Monopoly Go is not just an ordinary mobile game. It is a game with a triple-A brand, wide influence and recognition. Therefore, when formulating a marketing strategy, Scopely hopes to treat this game and its related promotions in a way that reflects its high standards.

When discussing the advertising creativity of Monopoly Go, Berger said that friendship is the most important commodity in this game. Berger explained that the choice of ‘Friendship Pays’ is the key to success. The tagline “Friendship Pays’” recognizes that what makes Monopoly Go special is the time you spend with your friends.

The core of the campaign is to emphasize the fun and interactive experience of players coming together to enjoy the game, rather than just participating in a specific event in the game to get Monopoly Go Dice.

To bring this to life, Scopely designed a series of story scenes centered on friendship, in which players can experience not only the exciting gameplay process, but also the deep friendship between each other.

Related: Monopoly Go: Are You Ready For Space Sprouts? - Milestones And Rewards

The Value Of “Friendship Pays”

In its first year, Monopoly Go was downloaded more than 150 million times and reached an astonishing number of 10 million daily active users. Not only that, it also generated a whopping $3 billion in revenue in just over a year.

The mobile game has evolved independently from the original Monopoly board game because of its extremely high popularity. With an already large player base, many people are curious about the value of advertising campaigns like “Friendship Pays” to existing players.

Berger said that Monopoly Go is, of course, very welcome to new players. Berger believes that the key factor for success is that the existing player base can really appreciate and participate in such innovative activities, to inspire them to play more frequently or share these interesting contents with their friends.

One of the core goals of this “Friendship Pays” campaign is to encourage old players who are already loyal fans to invite more friends to enjoy the fun brought by this game.

Another key to success is to encourage lapsed players to return to the game. Berger pointed out that a large part of the value proposition of such activities is that they may reach those who left the game six months ago. Such activities can be very effective in bringing these players back to the game and generating the idea of ​​I wonder if my friends are still playing this game.

In addition, Berger also emphasized the global nature of this event. In order to further enhance the appeal of the event, Scopely even specially found voice actors suitable for the characteristics of each region for Monopoly Go, hoping to make the game closer to the life experience of local players in this way, to stimulate players' interest and enthusiasm for the game.

Scopely hopes to reach the maximum potential user group through this cross-platform integrated marketing strategy, so that both long-time fans of the series and novice players who have just come into contact with such games can be attracted by its unique charm and actively participate in the activities. This arrangement not only helps to increase brand awareness, but also lays the foundation for building a more active and harmonious gaming community.

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How To Survive Fluky In Terminus In CoD Black Ops 6? - 5 Tips
Other Games Nov 22, 2024

How To Survive Fluky In Terminus In CoD Black Ops 6? - 5 Tips

In CoD Black Ops 6, players can not only experience the most intense and exciting Zombies Mode in the series in recent years, but also explore two maps with completely different terrains and game styles - Liberty Falls and Terminus. In these two maps, there are different map layouts, mission objectives and bosses to challenge.

But of the two, Terminus is more challenging because its terrain is very complex. Although you can use some tools here to explore, such as taking a boat to travel through various areas, looking for Easter eggs and using elevators, you will still often encounter unexpected deaths.

How To Survive Fluky In Terminus In CoD Black Ops 6? - 5 Tips

So learning some of the survival tips in Terminus introduced in this guide can help you explore this risky map faster and easier. Of course, you can also make appropriate adjustments according to your game style.

1. Dead Wire Ammo Mod And Rarity Upgrade

Once you have collected enough Salvage from the zombies you have defeated, you should head to Arsenal Machine and equip the Dead Wire Ammo Mod as soon as possible. You may be very surprised that this is a task in the quest line, but why rush? Because in the complex map design of Terminus, the Dead Wire Ammo Mod can easily make you break through the enemy’s obstacles.

After you have completed the equipping operation, you can then dedicate the remaining Salvage to this weapon upgrade. Because this high weapon rarity has huge damage scaling and is crucial for subsequent rounds.

CoD Black Ops 6 Amalgam

On top of that, the Dead Wire Ammo Mod is very effective against the most powerful Elite Zombies Amalgam in Terminus, so you can completely forgo investing Salvage in some other ammunition mods.

2. The Right Skills

It is well known that Perk-a-Colas is a rich reward that many players dream of in CoD Black Ops 6, because it can provide you with unique buffs that last for multiple rounds. In Terminus, you can equip all Perk-a-Colas before Round 25. However, considering the difficulty of the challenge after Round 15, the sooner you get them all, the better.

So it is also particularly important to choose the right skills in the early rounds. In the early rounds, you can prioritize skills such as Speed ​​Cola, Elemental Pop, Deadshot Daiquiri and Juggernog. With the help of these skills, you can get Stamin-Up, Melee Macchiato, PhD Flopper, and Quick Revive colas in order.

It is important to remember that the order of acquisition here is combined with the dual requirements of preserving ammunition and health in the early rounds to ensure that you have enough resources in the subsequent rounds. If you are a little struggling during the confrontation or are not familiar with the weapon, you can practice for a while in CoD Black Ops 6 Bot Lobbies.

3. The Last Zombie Is Important

As with any Zombies mode, you can intentionally not kill the last zombie to prevent a new wave from arriving, which gives you plenty of time to collect some loot or replenish your resources. This strategy is especially useful on maps like Terminus that have a lot of waves of zombies.

Note, however, that this strategy may not be very effective in the early rounds, but as you level up and become stronger, the idle time you need will decrease - because you have become a veteran! It should be noted that this strategy does not work on Elite Zombies like Amalgam, as their life or death does not affect the start of a new wave!

4. Don’t Spend Too Much Time With Dr. Peck

Perhaps the most annoying part of Terminus’ main quest is working on Math Puzzle given to you in Research Office. Although the zombies won’t attack you while you’re working on it, you will be faced with a time limit. Once you time out, you won’t be able to try again until the next round.

This will take a lot of time, but you can actually skip this step - just spend 5,000 Essence from Dr. Peck in Guard Station to get the final code. It may be an enormous expense, but it’s well worth your exploration time. What’s more, you don’t have to pay for it all at once. You can deposit it to Dr. Peck in installments until you reach 5,000.

5. Pay Attention To Your Armor Vests

In addition to the offensive capabilities just mentioned, your defensive capabilities cannot be ignored. Even if you have a very powerful weapon, but your defense is very poor, even like glass, you cannot survive in Terminus.

So after you get Deadshot Daiquiri and Elemental Pop, you can upgrade your Armor Vests - use 4,000 and 14,000 Essence to upgrade it to double-plate and triple-plate vests.

With them, you may survive in the zombie ambush area, otherwise you will only exist for a few seconds. Now, remember that the level 2 armor vests can be found in Sea Tower and Seaside Path, while the level 3 vests can be found in Bio Lab and Crab Island.

The above are 5 tips and tricks for surviving in Terminus map of CoD Black Ops 6. I hope that with the help of this guide, you can better and more safely explore this extremely challenging map. If you want to know more about the survival skills of another map, you may wish to discuss and learn in IGGM Discord. If you are lucky, you will also have the opportunity to get some game products here. I wish you a happy game!

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