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World of Warcraft Classic draws on the nostalgic feelings of the game

Bren Lyles

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World of Warcraft is losing players, and those who insist on using video games are aging. Therefore, just before the 15th anniversary of World of Warcraft, Activision Blizzard is retro.

The World of Warcraft Classic was launched on Monday, a nostalgic version of the multiplayer online role-playing game where players can take risks like orcs and elves.


"World of Warcraft Classic" restored the content of the game to the state when the game was first launched in 2004. Current game users do not have to pay extra fees.


The classic World of Warcraft does not take a walk in the park. Players must manually search for other people to conduct large-scale raids involving 40 people communicating and working together - these moments have led people to make friends in real life. Traveling from one town to another takes time. The graphics are significantly reduced, similar to the original image.


"We are close to this, just like archaeological excavations. 'What was the situation at the time?'" John Hight said, executive producer and vice president of World of Warcraft. "We are carefully scraping the dust off the bones of the dinosaurs and making it come back to life."


The interest in "World of Warcraft Classics" was so strong that it plunged Blizzard's servers. More than 2 million players created their roles when they were expected to release.


The total number of players in "World of Warcraft" has declined over time. Although the number of "World of Warcraft" accounts exceeds 140 million, the data collection agency Statisa estimates that the game currently has only 5 million individual users, and the number of games in October 2010 has exceeded 12 million.


This represents an opportunity: Activision Blizzard intends to bring back some old players and attract new players.


“We originally had such an audience, they wanted to come back, and then we had a new audience that we had never played before, they wanted to check it out,” Hight said. "Interestingly, who will stick to it in the next few months."


Since World of Warcraft has lost millions of users, the potential market for World of Warcraft Classics is huge, said Dr. Wilpardin, a Ph.D. candidate at the University of North Carolina at Chapel Hill.


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"The biggest challenge is that many players who have left World of Warcraft have changed their priorities because of life," Padd said. “The release of WoW Classic does not solve these lifestyle changes.”


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